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In This Issue
+ How-To: In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Part 1)
+ Survey Says: Top B2B Content Marketing Trends in 2013
+ PRO Seminar: The New Business Development Ecosystem
+ Infographic: The Evolution of Marketing Data
+ My View: Make Sure Your Emails Are Wicked Smaht [Slide Show]
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How-To In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 1)
By Catherine Sherlock
People rarely question the "people buy on emotion..." maxim. But in content marketing, you need to question it. Else you run the risk of not providing the right information or—worse—alienating your audience. Read More
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PRO PRO Seminar: The New Business Development Ecosystem
We'll examine three primary components of the new business development ecosystem. You'll learn what roles each component is responsible for, how they should be used individually, and how they should be integrated for optimal results. Read More
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Survey Says
Top B2B Content Marketing Trends in 2013
By Ayaz Nanji
The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey. Read More
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Quick Take
The Evolution of Marketing Data [Infographic]
By Verónica Maria Jarski
With each passing decade, marketers' ability to better understand their customers through data deepens. This infographic shows how marketers' use of data has evolved and how they can plan for the future. Read More
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My View Make Sure Your Emails Are Wicked Smaht [Slide Show]
By Perrin McCormick
Though we can't eliminate emails from the business world, we can strive for smarter ones (or "smahter," as they say here in Boston). Consider these 10 tips for wicked smaht communications. Read More
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Aug 13
FREE Seminar—Lead Nurturing at Light Speed: The New Requirement for B2B Marketers
Aug 15
PRO Seminar—The New Business Development Ecosystem
Aug 20
FREE Seminar—Decoding and Demystifying Data Integration
Aug 22
PRO Seminar—Key Digital Trend Currents That Are Shaping Business
Sep 13
Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
B2B Forum 2013—Boston, MA Save up to $400 through Sept 15
Oct 10
MarketingProfs University—Social Media Marketing Use code MONTY13 to save $200
 
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