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Thursday, August 20, 2020
How Marketers Can Protect Their Online Ad Dollars From Fraud
B2B Forum + PRO = Inspiration, Training, and Support Year-Round PRO event
The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis [Podcast]
The B2B Marketing and Sales Relationship in the Age of ABM [Infographic]
 
How Marketers Can Protect Their Online Ad Dollars From Fraud
As more businesses increase their digital advertising efforts, fraudsters, scammers, and bots lie in wait. Some marketers are aware of the looming threats, but many aren't. The good news is that telltale signs of ad fraud can be spotted.
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B2B Forum + PRO = Inspiration, Training, and Support Year-Round
MarketingProfs PRO event
B2B Forum is going virtual (free for our PRO members) with two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. But the inspiration doesn't end there, because your paid ticket also gets you a year of PRO for year-round learning. Learn more.
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The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis [Podcast]
Futurist, author, and Salesforce Global Innovation Evangelist Brian Solis offers insight into what he calls the novel economy and the type of customer that marketers need to serve now. Read more and listen in on this insightful conversation.
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The B2B Marketing and Sales Relationship in the Age of ABM [Infographic]
The account-based marketing (ABM) approach, in which organizations focus on best-fit accounts (rather than individuals as standalone leads), requires close coordination between Marketing and Sales. Check out the infographic.
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Today's marketers can no longer rely solely on traditional lead and funnel management for long-term growth and value. No matter the size of your business, every customer touchpoint is critical—especially these days. And if you're not using a lifecycle marketing approach, you're missing out on key opportunities and revenue. An upcoming webinar will explain the why and how of lifecycle marketing; share four best-practices for improving and automating customer experiences; and provide real-world examples that prove the value of lifecycle marketing. Check out next week's Modern Marketer's Guide to Lifecycle Marketing webinar.
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