Brian Solis is a digital analyst, anthropologist, and futurist. He's written several bestselling books, including What's the Future of Business (WTF), Engage!, and The End of Business as Usual. Brian recently brought his technology expertise to Salesforce as the company's Global Innovation Evangelist.
I invited Brian to Marketing Smarts to talk about the "Novel Economy," what he calls "Generation N" (an update to his "Generation C" concept).
We also talked about Brian's book Lifescale: How to Live a More Creative, Productive, and Happy Life, and how those concepts apply now that everybody has to be digital first.
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"Marketing Smarts" theme music composed by Juanito Pascual of Signature Tones.
Brian Solis, global innovation evangelist at Salesforce. He is the best-selling author of several books, including Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web and What's the Future of Business? His latest book is Lifescale: How to Live a More Creative, Productive, and Happy Life.Follow Brian on Twitter: @BrianSolis