Today's dose of marketing know-how.
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Together with video content platform Goldcast
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Today's dose of marketing know-how | Tuesday, August 26, 2025
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👋 Hello, Marketer!
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I had two very different flower buying experiences over the weekend: sent my mom flowers for her birthday; bought fresh flowers for myself at the farmers market. There was a $60ish difference for the same outcome—joy. Perhaps a reminder that delightful moments can happen via a variety of avenues.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Five Trends Changing Marketing Today
Discover five marketing shifts transforming how teams connect with customers—from AI use to first-party data and authentic voices. See how leading marketers adapt.
Read more ➔
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COMMUNITY | TESTIMONIAL
"I learn so much and have grown as a marketer because of MarketingProfs."
—PRO member, 2025
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SPONSORED EVENT
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AI Marketing School—Where Sr. Marketers Go to Master AI
In 2025, the gap between good and great marketing teams isn't creativity, it's how fast they adopt AI. AI Marketing School is a curated half-day free event designed for leaders who want more than theory. You'll learn directly from CMOs and tech leaders who are already integrating AI into their strategies. Hear from OpenAI, Zapier, and more.
Register now ➔
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RESEARCH
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What Data-Confident Organizations Do That's Different
Organizations that have high confidence in their data are more likely to monitor data consistency, assess the timeliness of data, validate data formats, and have high visibility into data pipelines.
Check out the study findings ➔
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SPONSORED WEBINAR
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How DAM Can Elevate Your Creative Operations
If stalled approvals, missed deadlines, stunted collaboration, and general inefficiency are slowing down your creative teams and undermining your marketing and business, you may need a more efficient and modern approach. Discover how today's digital asset management (DAM) platforms can help B2B marketers improve operations and streamline creative workflows.
Save your spot ➔
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INFOGRAPHIC
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Five Social Media Advertising Trends Shaping the Future
Advertisers looking to stay ahead on social media should keep a close watch on these five trends.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Get Sales and Marketing on the Same Page
Customers getting one message from Marketing... and something different from Sales? That's not good. Get your sales and marketing teams working from the same page with Sales Enablement: Aligning Marketing and Sales, a PRO-level workshop hosted by Pam Didner.
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PROFS PICK—SPONSORED
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Cut video production time and easily create brand-ready content for B2B campaigns
Goldcast Recording Studio is engineered for B2B marketers who crave painless high-quality production. Eliminate video production bottlenecks and significantly reduce turnaround time. Manage video participants with ease, and use intuitive editing tools to polish recordings—remove fillers, trim segments, and craft professional content on the spot. Discover how you can streamline every step, from recording to repurposing clips for multiple channels. Learn more and request a demo to see how Goldcast can transform your workflow.
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Upcoming Events
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AUG
28
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45 minutes | sponsored by Canto
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SEP
3
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60 minutes | session 1 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
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SEP
12
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3 free live sessions | sponsored by Cvent
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OCT
8
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Six weekly sessions that will transform how you write.
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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