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Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
Together with the email marketing experts:
 
Wednesday, August 28, 2019

Programmatic Media Buying: A Marketer's Guide
How to Know When Rebranding Is Right [sponsored]
Three Steps to Amplify Your Brand Message Beyond the Walls of Your Event
From Content Strategy to Influencer Campaigns
When B2B Buyers Value Vendor Salespeople [Study]
 
Programmatic Media Buying: A Marketer's Guide
Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here. Here's what today's marketers need to know.
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How to Know When Rebranding Is Right
sponsored article
Companies big and small use rebranding as a way to keep up or stay ahead in their industry. Rebranding can save a company in decline and maintain a company at the top. But not all rebrands are a resounding success, and rebranding should never be undertaken on a whim. Here's what you need to know.
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Avoid Sending Broken Emails Ever Again
sponsored
So many moving parts. So many things that can go wrong. But there is a way to catch your email campaign's broken links, images, and tracking. And test load times. And improve subject lines. And do even more still... Like create better emails, faster. And reach the inbox, not the spam folder. Start sending better email today with Litmus.
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Three Steps to Amplify Your Brand Message Beyond the Walls of Your Event
Some events capture the public imagination before, during, and afterward. The lure of such events is nearly impossible for brands to ignore. Marketers can make massive inroads tens of thousands of attendees at once—if they understand how to craft, deliver, and spread the right message.
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From Content Strategy to Influencer Campaigns
MarketingProfs event
Each year, the MarketingProfs B2B Forum program taps into the smartest B2B marketing minds to bring you sessions that cover everything you need to know to be a successful B2B marketer today—and beyond. Check out this year's program.
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When B2B Buyers Value Vendor Salespeople [Study]
Most B2B buyers say they want to hear from sales reps when products have complex configurations, when purchases have specific terms, when there are pricing specials, and when trying to learn about new offerings, according to recent research. See findings from the study.
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Profs Picks
sponsored
We marketers are always on the lookout for ways to improve our email campaigns. After all, we need to entice readers to click through and read our messages instead of, or at least in addition to, all the myriad messages other marketers are sending them via countless channels. A great way to stand out? Animated GIFs in emails. If you'd like to know how to use GIFs in your emails—everything from the pros and cons, to great examples of GIF use, to ways to create GIFs, to the email clients that support GIFs—check out this guide to using animated GIFs in email.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
Upcoming Events
AUG
29
[Webinar] How to Break Through Digital Noise With Direct Mail
sponsored by Sendoso | 45 minutes
SEP
5
[Webinar] Unlock Your Personalization Potential With Content
sponsored by Sitecore | 60 minutes
SEP
10
[Online Event] Storytelling Summit for Marketers
11 sessions to help you harness the power of story
SEP
12
[Webinar] The Future of Webinar Marketing: Content Reimagined
sponsored by ON24 | 60 minutes
SEP
13
[Online Forum] Email Marketing
sponsored by ZoomInfo | 3 live sessions
SEP
19
[Webinar] Agile Project Management for Marketers
sponsored by Workfront | 60 minutes
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
Get the Smarty Pants rate through August 30—register today!
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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