MarketingProfs Today
Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
 
Thursday, August 06, 2020
Hello, friend.

It used to be that the worst part about going to an industry event was returning to the office.

All the good vibes and inspiration would fade away with the return to the day-to-day grind. The pile of emails you need to answer. The To-Do list that grew longer during your time away.

You'd get back to your desk fired up... only to fall back into the same-ol', same-ol'.

Frustrating.

But this year, with our flagship marketing event MarketingProfs B2B Forum, we've solved that frustrating disconnect.

The event itself will be virtual, with two days of inspiration, strategy, and tactical hands-on advice and insight.

And for the very first time, ticket holders will also get year-long access to MarketingProfs PRO membership, offering year-round access to education, workshops, community networking, and other resources. To year-long inspiration.

If 2020 has taught up anything, it's that this is a good time to take a step back and rethink how we can best serve you, our B2B marketing community. So we've reimagined a two-day event into a virtual event plus a year-long experience.

The virtual B2B Forum will take place from the comfort of your couch or desk, November 4 & 5, 2020. To learn more about the event and MarketingProfs PRO community, please visit mpb2b.marketingprofs.com.

I hope you'll join us!

Ann Handley
Chief Marketing Officer

In this issue:
Six 'New Normal' Marketing Tips for Reopening Businesses
MarketingProfs B2B Forum Is Going Virtual... With a Twist MarketingProfs PRO
Creativity in the Time of COVID: 'Innovation Thinker' Dave Birss [Podcast]
Revenue-Driving Digital, Measurable Content, and a Planning Framework MarketingProfs event
The Keys to Effective Off-Site Search Engine Optimization [Infographic]
 
Six 'New Normal' Marketing Tips for Reopening Businesses
Reopening during and after the pandemic is fraught with challenges and laden with opportunities. For marketers, it's an ideal time to take advantage of new marketing and communications approaches to differentiate your brand for the "new normal" in your industry.
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MarketingProfs B2B Forum Is Going Virtual... With a Twist
MarketingProfs PRO event
If you're looking for B2B marketing inspiration and tactical advice, you won't want to miss B2B Forum 2020. We've reimagined our in-person event for the virtual stage with 41+ sessions, 6 keynote speakers, and more! Get your ticket.
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Creativity in the Time of COVID: Author and 'Innovation Thinker' Dave Birss on Marketing Smarts [Podcast]
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil (like, say, a global pandemic). Read more and listen in on this insightful conversation.
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Marketing Success Strategy: Revenue-Driving Digital, Measurable Content, and a Planning Framework
MarketingProfs event
Most of us have had to double-down on digital and content marketing lately, and we've all needed to prove we can drive revenue. And doing that takes some serious planning chops. This virtual-event experience has you covered with 3 live sessions, interactive Q&A, and downloadable resources. Sign up now (it's free!).
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The Keys to Effective Off-Site Search Engine Optimization [Infographic]
Effective SEO isn't just about improving your website structure, performance, and content; it's also about signaling the right things to search engines via external pages and platforms. Check out the infographic.
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Profs Picks
MarketingProfs event
All of marketing is changing really fast during this pandemic, from strategy to processes to events to much more—including our jobs and careers. But as marketers we can learn to adapt so we can thrive, and we can help our companies do the same. And that's where our Marketing Strategies for the New Normal: A Doubleheader Webinar comes in with practical, highly useful tips and advice from experts to help you keep up and move ahead. The 2 webinar sessions will cover B2B marketing strategy and agility in tough times and ways to use digital channels for marketing success. Sign up now (both sessions are free!).
Upcoming Events
AUG
13
[Doubleheader Webinar Event] Strategies for the New Normal
sponsored by Adobe - Marketo Engage | 90 minutes
AUG
14
[Friday Forum] Marketing Strategy
sponsored by Obility | 3 live sessions
AUG
18
[Webinar] Demand Gen: Leverage the Combo of Search and Social
sponsored by Workfront | 60 minutes
AUG
20
[Webinar] Benchmarking Your Webinars for a Post-COVID World
sponsored by ON24 | 60 minutes
AUG
25
[PRO Webinar] Analytics on the Edge: Transforming Data's Impact
B2B Backstage with Avinash Kaushik | 60 minutes
OCT
6
[PRO Master Class] The Art of Being Found: SEO for (Non-Techie) Marketers
Live Kickoff | 60 minutes
NOV
4–5
[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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