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In This Issue
+ How-To: Five Ways to Realize Greater Value From Programmatic Advertising
+ Quick Take: How to Build United Marketing in a Decentralized Business
+ PRO: A Step-by-Step Guide to a Successful Social Media Program
+ Podcast: Content Marketing & Entrepreneurship: Skyword CEO Tom Gerace
+ Survey Says: Marketers Struggling With Social and Relationship Data
+ My View: Four Reasons Marketers Need to Embrace Google+
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Advertisement  Learn how to create a successful social marketing program at Digital Marketing World: Social Media Strategy. Join MarketingProfs on 8/9 for three free sessions designed to help you create the perfect plan to engage customers, generate leads, and raise revenues using social. Register now for free.
How-To Five Ways to Realize Greater Value From Programmatic Advertising
By David Jacobs
Marketers have a lot of questions about programmatic advertising: Where do I start? If I automate bids, will I be sacrificing quality for "low rent "inventory? How much control will I have over where my ads appear? Read More
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Podcast Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts
Serial entrepreneur and Skyword CEO Tom Gerace talks with Marketing Smarts about content strategy, affiliate marketing, entrepreneurship, and everything in between. Read More
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PRO How-To Guide: A Step-by-Step Guide to a Successful Social Media Program
This 40-page guide will teach you best-practices for garnering social media buy-in, determining strategy, creating a strong brand presence, and keeping your fans and followers happily engaged. Read More
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Advertisement  Struggling with the ROI of your social media efforts? Let Monty help! Social Media Marketing: The Full Monty, a 12-class MarketingProfs University course that shows you how to boost your ROI by integrating social with key business areas. Early Bird Pricing—THIS WEEK ONLY—save nearly 50% when you use code EARLYMONTY.
Survey Says
Marketers Struggling With Social and Relationship Data
By Ayaz Nanji
Less than a quarter of marketers say that they have an excellent understanding of relationship data, including customers' level of participation in social media (20%), channel preference (21%), and household composition (27%). Read More
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Quick Take
How to Build a United Marketing Team in a Decentralized Business
By Jens Lundgaard
In our world of branding and marketing, we know how crucial it is to share knowledge and information among colleagues and teams. But what if you have marketers working in different locations and time zones across the world? Read More
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My View Four Reasons Marketers Need to Embrace Google+
By Stephan Hovnanian
In a recent informal MarketingProfs poll, marketers named Google+ their most hated social network. As a marketer who likes Google+, I decided to share four reasons I like Google+ (and why you should, too). Read More
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Aug 8
 PRO Seminar—SEO in 2013: Current Trends and Future Predictions
Aug 8
 MarketingProfs University—Search Marketing School Use code SEARCH13 to save $200
Aug 9
 Virtual Conference—Social Media Strategy Sign up for free!
Aug 13
 FREE Seminar—Lead Nurturing at Light Speed: The New Requirement for B2B Marketers
Aug 15
 PRO Seminar—The New Business Development Ecosystem
Aug 20
 FREE Seminar—Decoding and Demystifying Data Integration
Sep 13
 Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $400 through Sept 15
 
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