Today's dose of marketing know-how.
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Together with visual communication platform
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Today's dose of marketing know-how | Tuesday, September 2, 2025
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👋 Hello, Marketer!
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We're coming off a long weekend in the States. It feels like a good time for a reminder that to-do lists for the week should focus on the top 3-5 things you want to accomplish—not every single thing you need to get done before the end of the year. And, as always, be patient with yourself and others!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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LinkedIn Is the Epicenter of B2B Marketing—Here's How to Reap Its Benefits
LinkedIn is the premier platform for B2B marketers to build visibility, personal brands, and sales opportunities. Discover how to grow reach and engage prospects effectively.
Read more ➔
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COMMUNITY | QUOTE
"Step away from the Internet and go read a book... No algorithm stands a chance of outwitting a well-read, well-fed mind."
—Ann Handley, Chief Content Officer, MarketingProfs
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SPONSORED
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From Brand Strategy to Execution—All in One Place
Strategy and execution don't have to live in separate tools. Canva's brand strategy templates connect the planning stage with the work itself—whiteboard, presentations, social, videos, and more.
Get free templates ➔
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RESEARCH
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Content Marketers and AI: Efficiency, Speed, Usage, Concerns
Content marketers who use AI report that it takes them 10% less time, on average, to write an article compared with respondents who do not use AI.
Check out the study findings ➔
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SPONSORED REPORT
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How You Can Win the Battle for Attention—and Conversions
Budgets under pressure. Tech stacks expanding. AI reshaping workflows in real-time... Marketers and agencies are being forced to re-evaluate what truly drives conversions. Learn how 267 senior marketers are redesigning brand and performance marketing—from channel mixes and multichannel execution to tactics and data that drive conversions and ROI.
Access the report ➔
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INFOGRAPHIC
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Why You Should Still Use Email Marketing in 2025
This infographic explores why email remains a highly effective and efficient way to engage audiences, despite its lack of newness and flashiness.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
4 Elements of Brand Trust
Buyers look for 4 signals that a brand is trustworthy: Is the brand Credible? Dependable? Verifiable? Capable? Boosting any one of these—or, better yet, all 4—increases trust and sales. And there's no better place to do that than social media! Start Building Brand Trust Through Social Media—Zontee Hou shows you how in this 4-part workshop. Included with PRO membership!
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PROFS PICK—SPONSORED
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Struggling to keep content consistent while moving fast and scaling?
Marketers face constant pressure to produce more content across more channels—without sacrificing brand integrity or creative speed. Canva addresses that challenge with centralized brand kits, locked templates, and scalable permissions that keep every asset on-brand. Teams can streamline workflows, reduce tool sprawl, and collaborate in real-time to move projects from concept to delivery efficiently. Start scaling your content and boost productivity. See how it all works in this 6-minute demo. Learn more on Canva's marketing solution's page.
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Upcoming Events
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3
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25
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45 minutes | sponsored by ZoomInfo
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OCT
8
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Six weekly sessions that will transform how you write
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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