In digital marketing, email is decidedly old school.

However, despite its lack of newness and flashiness, the channel remains an effective and efficient way to engage audiences.

An infographic (below) from Media Update delves into why marketers should continue to rely on email in 2025.

Specifically, it explores six key benefits of email marketing today: unmatched ROI, the ability to choose your own audience, hyper-personalization, automation that enables scale, fueling retention, and the ways it complements other marketing efforts.