Today's dose of marketing know-how.
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Together with AI Data Cloud company
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Today's dose of marketing know-how | Tuesday, September 23, 2025
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👋 Hello, Marketer!
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Yesterday was the autumnal equinox, marking the official first day of fall. This is the busiest time of year for me, because I want to spend as much time as possible outside enjoying the weather and the colorful beauty of the changing season. And, of course, it means Halloween is that much closer!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search
Generative engine optimization is essential for content marketers aiming to stand out in AI-driven search. Explore tactical optimizations and implementation workflows to boost your brand visibility in AI-driven search tools like Google AI Overviews and ChatGPT.
Read more ➔
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COMMUNITY | TESTIMONIAL
"This is a great way to uplevel your AI skills. Chris is very techy but this step by step process makes it easy to understand."
—PRO member, re: AI Prompting and Automation. Session 4 is live on Wednesday.
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SPONSORED ARTICLE
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Your Marketing Career: Choosing the Right Business Structure
Learn how you can navigate business structures like sole proprietorships, LLCs, and S-Corps to balance liability, taxes, and growth opportunities.
Read more ➔
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SPONSORED VIRTUAL EVENT
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Inside the Modern Marketing Data Stack 2026
Explore the key trends and technologies shaping the future of martech at this free virtual event featuring insights from marketing leaders. Learn how to navigate the impact of AI, data gravity, and privacy concerns—and get a clear, actionable road map for building a winning strategy.
Save your spot ➔
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RESEARCH
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Email Subject Lines and Phrases That Stress Workers Out the Most
Which phrases in emails do American workers dread the most? Which days of the week are most draining for work emails? What tone do they want in an out-of-office email? To find out, researchers surveyed 1,000 professionals in the United States.
Check out the study findings ➔
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SPONSORED WEBINAR
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Are You Nurturing or Just Emailing? Data-Backed Ways to Revamp Your Lead Nurture
Gone are the days of one-size-fits-all buyer journeys. Customers expect personalized content to meet their needs—and your nurture sequences have to keep up. In this free webinar, discover how to create content that feels personal and relevant throughout the funnel.
Save your spot ➔
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INFOGRAPHIC
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15 Ways to Reduce Online Training & Learning Dropout Rates
Many businesses invest significant resources in developing online training and professional development courses. Yet, workers often disengage before completing them. This infographic explores what you can do to reduce dropout rates.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Help Sales Make Sales
When Sales is meeting quota, salespeople are walking on clouds. But when they're not meeting quota, they want your help. Do your marketing messages meet Sales' needs? Discover the steps you can take to best support Sales in Sales Enablement: Aligning Marketing and Sales, a four-part mini workshop hosted by Pam Didner. Available now to PRO members.
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PROFS PICK—SPONSORED
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Stop Guessing, Gain Clarity, Start Building Smarter
Marketers today face mounting complexity—fragmented tools, evolving privacy regulations, and constant pressure to prove impact. The Inside the Modern Marketing Data Stack 2026 event will provide a clear path forward by unveiling exclusive new research and the core forces reshaping martech. Gain an early look at what top-performing teams will be doing differently in the year ahead. You'll receive a practical road map to design a unified, future-ready stack that delivers measurable results. Don't miss this opportunity to reset your strategy for success—register now.
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Upcoming Events
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SEP
24
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60 minutes | session 4 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
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SEP
25
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45 minutes | sponsored by ZoomInfo
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OCT
8
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Six weekly sessions that will transform how you write
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OCT
10
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3 free live sessions | sponsored by ZeroBounce
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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