📋 Table of Contents

Saturday, January 6, 2024

📋 Table of Contents

1. What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework

2. Understanding Your B2B Digital Doppelgänger and AI Decision Matrix

3. Top 5 Social Media PR Tips for B2B Brands

4. B2B Marketing Budget and Spend Trends for 2024

5. How to Harness the Power of ChatGPT to Scale Your Social Media Marketing

6. A B2B Marketing Deep Dive on AI Foundations, the Future, and More

7. The Incredible Amount of Data Generated Online Each Minute

8. Brand Differentiation Through Experience Innovation

9. 2024: Year of Authenticity MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework

"What should I keep in-house, and when should I use an agency?" That marketing and advertising dilemma may be one of the most persistent. And the decision can be hugely consequential. Here's how to weigh your options. »

podcast

Understanding Your B2B Digital Doppelgänger and AI Decision Matrix

Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis. Read more and listen in. »

article

Top 5 Social Media PR Tips for B2B Brands

These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them. »

research

B2B Marketing Budget and Spend Trends for 2024

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research. Check out the study findings. »

article

How to Harness the Power of ChatGPT to Scale Your Social Media Marketing

Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help. »

video

A B2B Marketing Deep Dive on AI Foundations, the Future, and More

Marketing Smarts podcast and live show guest Christopher Penn, together with host George B. Thomas, discusses data science as well as what AI means for marketing, how to implement machine-learning, and how to think like a data scientist. Tune in! »

infographic

The Incredible Amount of Data Generated Online Each Minute

This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and popular applications, such as ChatGPT, Instagram, and Venmo. Check out the infographic. »

video

Brand Differentiation Through Experience Innovation

In this episode of the Marketing Smarts Live Show, guest Allen Adamson delves into the importance of adapting your to changing times. Titled "A 'Brand Differentiation Through Experience Innovation' Conversation," the episode offers valuable insights for businesses looking to thrive in dynamic environments. Tune in! »

2024: Year of Authenticity

MarketingProfs Working Webinar for PRO Members

A Forbes article has dubbed 2024 "B2B's Year of Authenticity." Well, there's no better way to engage a wide audience with authentic content than social media. Zontee Hou has the scoop on adapting content and sparking conversation in her four-part series, "Building Brand Trust Through Social Media." Available now to PRO members.

Make the socials work for you

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

Brand Differentiation Through Experience Innovation | Marketing Smarts Live Show »

What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework »

B2B Marketing Budget and Spend Trends for 2024 »

How AI and the Metaverse Impact the Datasphere [Infographic] »

Top 5 Social Media PR Tips for B2B Brands »

A B2B Marketing Deep Dive on AI Foundations, the Future, and More | Marketing Smarts Live Show »

News You Can Use

Updates from around the industry

Demandbase Named #1 in Account-Based Advertising and Orchestration

Optimizely Named a Leader in IDC MarketScape for Enterprise B2B Digital Commerce Applications

SAP Named a Leader in IDC MarketScape: Worldwide Multi-Enterprise Supply Chain Commerce Network Report

G3 Translate Receives Inc. B2B Power Partner Award

DesignRush Releases Rankings of Top Design Agencies in December 2023

Talus Pay Acquires Jobox.ai and Clarus Merchant Services

Upcoming Events

JAN

What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In
60-minute webinar | sponsored by Salesforce

JAN

AI for Digital Marketers
Improve your digital programs with the power of AI
[10-week online event]

JAN

Content Syndication + ABM Advertising: Better Together
45-minute webinar | sponsored by DemandScience

JAN

2024 Marketing Trends Friday Forum
3 live sessions | sponsored by Vidyard

JAN

Three Ways Marketers Bring Sales Content to Life With Digital Rooms
60-minute webinar | sponsored by Allego

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