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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, October 17, 2020 |
| A New Way of Working Remotely: Email and IM Aren't Enough | ||||
| When your employees are working remotely, email and messaging apps are a natural fallback for internal communication. Find out what their limitations are and how to solve complex collaboration problems. Read more. | ||||
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| 3 Marketing Mega Trends: Evolve Your Strategy to Outperform Your Competition | ||||
| MarketingProfs PRO event | ||||
| Don't miss B2B Forum Keynote speaker Ty Heath on November 5. She'll show you how to recalibrate your marketing strategy by following the key macro-trends you can count on for the next decade. Learn more about all the B2B Forum speakers. | ||||
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| Your B2B Influencer Strategy: How to Get it Right | ||||
| We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company. | ||||
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| You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors [Podcast] | ||||
| Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow. Read more and listen in on this insightful conversation. | ||||
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| B2B PPC Tactics: Six Ways to Bring in Higher-Quality Leads | ||||
| B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns. | ||||
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| Find Your Buyers: A Demand Gen Road Map for Today's Marketers | ||||
| MarketingProfs event | ||||
| Getting and keeping buyers' attention is harder than ever. To address buyer needs and concerns—and keep target accounts moving down the sales funnel—marketers have been adopting account-based marketing approaches. See how you can better understand buyer intent and communicate in context. Learn more & register (it's free!). | ||||
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| B2B Conversational Marketing: What Customers Want [Study] | ||||
| B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren't met, according to recent research. Check out more findings from the study. | ||||
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| Staff Compensation Trends Amid COVID-19 [Infographic] | ||||
| Most employers (88%) are worried about retaining valued staff amid COVID-19, according to a recent survey of senior managers conducted by Robert Half. See the infographic summarizing the findings. | ||||
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| How to Solve Conflicts With Your Business Partners by Developing Win-Win Agreements | ||||
| Don't let company disagreements get in the way of creative solutions. Use these conflict-solving tactics to improve both internal and external business relationships. Check out the article. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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