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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, October 24, 2020 |
| It's Time for Chief Market Officers to Play Offense | ||||
| Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief MARKET officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business. | ||||
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| Smoking Brisket & the Customer Experience: Marketing Art and Science [Podcast] | ||||
| Christian Selchau-Hansen, the CEO and a co-founder of Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a 4-step process. Read more and listen in on this insightful conversation. | ||||
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| The Social Networks Used Most by B2B Marketers [Study] | ||||
| LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research. Check out more findings from this study. | ||||
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| Five Tips for Enhancing the B2B Customer Experience to Generate More Sales | ||||
| The quality of the customer experience can make or break a B2B company. To make sure your customers' experiences keep them coming back for your products or services, follow these five steps. | ||||
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| Just Two Weeks Until B2B Forum Online | ||||
| MarketingProfs PRO event | ||||
| If you could use a distraction—one that will inspire you, help you with your career, and connect you with other B2B marketers—then you won't want to miss #mpb2b this Nov 4 & 5. Can't make it to the live event? All of the sessions (except one keynote) will be available on-demand for 30 days. Don't delay: Get your ticket today. | ||||
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| Assessing Your CRM Implementation: Two Questions to Ask Yourself | ||||
| The love-hate relationship with our CRMs is real. They often fail to meet promises made during selection and implementation, and they can fall short of their potential to drive revenue. But we can't live without them. To get more out of your CRM implementation, ask and answer these two questions. | ||||
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| 'This was absolutely one of the best experiences I have had for an online class.' | ||||
| MarketingProfs Master Class | ||||
| Our first Master Class is getting rave reviews, like the one in the above headline, and we promise our second one will be just as awesome. On December 1, we're releasing Marketing Strategy: Finding a Sustainable, Differential Advantage. Learn more. | ||||
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| The Three Key Types of Influencer Marketing Campaigns [Infographic] | ||||
| Although influencer marketing is often thought of as a singular approach, it encompasses a variety of campaign strategies. Check out the infographic. | ||||
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| How to Calculate the ROI of Your SEO Campaigns | ||||
| If you want your website to rank high in Google searches and attract visitors and potential business, you need to be investing in SEO. And because many businesses don't invest in SEO at all, even a small amount of optimization can put you ahead of the competition. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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