Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, November 1, 2025
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In This Issue
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ARTICLE
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Generative AI Is Changing How We Think About Customer Experience & Support
Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust.
Read more ➔
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INFOGRAPHIC
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LinkedIn Video Ads: 4 Tips for Boosting Engagement
This infographic from LinkedIn explores how to create effective video campaigns on the professional social network.
See the infographic ➔
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ARTICLE
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Where Marketers Can Find Shelter From Distorted Email Metrics and AI Algorithm Interference
AI algorithms are eroding inbox visibility and email metrics. Discover why marketers are turning to SMS for reliable engagement, transparency, and audience ownership in an AI-filtered landscape.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, October 31, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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ARTICLE
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From Services to SaaS: The Secret to Agency Profitability?
Agencies working with SMBs face rising pressure to prove ROI. Adding SaaS offerings helps create recurring income, retain clients, and differentiate services. Learn how.
Read more ➔
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RESEARCH
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How AI Is Being Used for Workplace Emails
Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to recent research.
Check out the study findings ➔
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SPONSORED ARTICLE
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Turn One Webinar Into 30 Days of Content in Under 3 Hours
Turn one webinar into a month’s worth of marketing content using a simple three-hour workflow. Plan, capture, and repurpose efficiently to extend impact and ROI.
Read more ➔
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RESEARCH
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The State of Agency-Side Marketing Strategy in 2025
Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
How to Prequalify Your Prospects
If you give interested prospects the content they need, when they need it, they'll trust your expertise and prequalify themselves. Jeannie Walters guides you through building your self-service content in her PRO Working Webinar titled B2B Content as CX.
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Upcoming Events
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NOV
5
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Session 5 of Marketing Writing Bootcamp: AI Edition
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NOV
6
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45 minutes | sponsored by StackAdapt
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NOV
13
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45 minutes | sponsored by Wrike
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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