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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, November 28, 2020 |
| How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses) | ||||
| It's time to check your mailbox, not your inbox. The pandemic has upended traditional marketing—and, with it, the usual marketing channels. Here's how to find and use your prospects' home addresses to stick out from the competition with direct mail. | ||||
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| Advanced Measurement Strategies: Metrics That Actually Matter | ||||
| What are your marketing metrics telling you? If you rely on standard measurement tactics, probably not much—especially about sales and revenue. It's time to upgrade to advanced measurement strategies that directly align with business goals—and drive sales. | ||||
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| Instagram in an Instant: Understanding the Social Network [Infographic] | ||||
| Over the past decade, Instagram has become one of the most popular social networks worldwide, increasing its user base from only 1 million in 2010 to over 1 billion today. Check out the infographic. | ||||
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| B2B Forum 2020 Online Is On-Demand Through the End of the Year | ||||
| MarketingProfs PRO event | ||||
| Missed B2B Forum Online? One attendee said, "Such a welcomed array of speakers and topics. Hard to choose! Thank goodness it's on demand so we don't miss a thing!" Didn't register? There's still time. Get access to #mpb2b 2020 on-demand. | ||||
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| Marry Brand and Demand to Unleash the Full Power of Personalization in ABM | ||||
| Technology has made account-based marketing more feasible than ever, but you can't get by on tech alone. Here's how to combine the emotional side of brand-building with the personalization of demand gen to create marketing messages that will truly resonate. | ||||
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| Dec. 1: Kickoff Watch Party for Marketing Strategy Master Class | ||||
| MarketingProfs Master Class | ||||
| Join Allen Weiss, USC marketing professor and MarketingProfs founder, on December 1, at 2 PM Eastern, for the kickoff to the Marketing Strategy Master Class. You'll complete the first of seven lessons, and you'll have a chance to ask Allen your best questions. Register today. | ||||
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| The Most Popular Email Clients in 2020 [Study] | ||||
| Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research. Check out the findings of this study. | ||||
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| Get Ready for 2021: Marketing Planning Friday Forum | ||||
| MarketingProfs event | ||||
| For a step-by-step guide on creating marketing plans that are meaningful, flexible, and accountable, join us for our Marketing Planning Friday Forum. You'll get three educational sessions, live Q&A, and resources to help you plan for 2021. Register to attend (it's free!). | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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