The report was based on data from nearly 10 billion worldwide email opens anonymously collected between January 1 and September 30, 2020.
One-third of the email opens examined occurred on the iPhone email client, and 32% occurred in Gmail.
Other popular clients include Apple Mail (10% of opens), Outlook (7%), and Yahoo Mail (5%).
The most popular webmail clients
Gmail is by far the most popular webmail client, accounting for 72% of the webmail opens.
About the research: The report was based on data from nearly 10 billion worldwide email opens anonymously collected between January 1 and September 30, 2020.
Continue reading "The Most Popular Email Clients in 2020" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Email:
Email at Scale: How to Increase Campaigns and Manage Complexity
Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind. read this »
How to Effectively Use CTAs in B2B Cold Emailing
"Click here for more." Is anyone actually going to click on a call to action like that? Probably not. Check out what makes for a good cold email CTA in this article. read this »
Email Subject Line Benchmarks for Common Tactics and Words
How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined nearly 7 billion emails sent by its customers in 2021. read this »
Taking the Mystery Out of Email Deliverability [Infographic]
What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes? read this »
More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do. read this »
Four Things You Should Know About Email List Validation
You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation. read this »