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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, December 19, 2020 |
| Five Differences Between Branding and Direct Response Every Marketer Should Know | ||||
| Branding and direct response marketing must work together. Marketers should therefore understand the key differences between the two so that they can employ the right blend of tactics when executing their overall marketing strategy. Here are five differences to keep in mind. | ||||
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| The 4Ss of Marketing and Why Your Corporate Culture Is Crucial in 2021: LinkedIn's Keith Richey on Marketing Smarts [Podcast] | ||||
| Keith Richey of LinkedIn shares what CMOs have been doing this year and why your corporate culture is likely what got you through 2020 (and why it's your most important asset heading into 2021). Read more and listen in on this insightful conversation. | ||||
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| How to Use Buyer Personas to Understand Your Customers in a Post-COVID World | ||||
| The generic "customer" doesn't exist: To reach buyers, marketers must view their customers as real people with personalities, drives, and interests. Especially in a Covid-altered world, the best way to visualize those customers and their needs is to create buyer personas. | ||||
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| 10 Facebook Trends to Watch in 2021 [Infographic] | ||||
| What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to? Check out the infographic. | ||||
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| Seven Ways to Show Up Human in Your PR and Marketing Efforts | ||||
| As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it's time to humanize your company's communication in these seven ways. | ||||
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| The Final Watch Party for Marketing Strategy Master Class | ||||
| MarketingProfs Master Class | ||||
| Don't miss the final Watch Party for the Marketing Strategy Master Class, happening Tuesday, Dec 22, at noon ET. Instructor Allen Weiss will be there to answer all of your questions. Learn more. | ||||
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| How to Effectively Outsource Product Marketing Content | ||||
| Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers intimidates you, these guidelines will help make it a painless process. | ||||
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| Why Digital Marketers Should Be Targeting Gen X and Baby Boomers [Study] | ||||
| The COVID-19 pandemic has accelerated online engagement by Gen X and Baby Boomers, making those cohorts more valuable than ever for digital marketers, according to recent research. Check out the study. | ||||
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