📋 Table of Contents

Saturday, December 23, 2023

📋 Table of Contents

1. LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential

2. Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts

3. Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4

4. Why B2B Marketers and Executives Need Personal Branding

5. Looking Past Pitchcraft: How to Find the Best B2B Marketing Agency for You

6. Marketers' Business and Budget Expectations for 2024

7. Generative AI-Powered Conversations and the Conversation Automation Index

8. What B2B Software Buyers Look for in Online Reviews

9. Miss the Live B2B Storytelling Workshop? MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential

Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices. »

podcast

Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts

Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and more. Read more and listen in. »

article

Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4

Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns. »

video

Why B2B Marketers and Executives Need Personal Branding

Personal branding has emerged as a crucial element for career success in numerous fields, including marketing. This episode, featuring branding expert Christine Gritmon, delves into the topic, offering valuable insights for marketers and executives. Tune in! »

article

Looking Past Pitchcraft: How to Find the Best B2B Marketing Agency for You

Looking for a new B2B marketing agency? This article will help you understand what goes on behind-the-scenes at an agency when your brief goes out. »

research

Marketers' Business and Budget Expectations for 2024

Some 61% of marketers expect business will improve in 2024 and 41% of believe their marketing budgets will increase next year, according to a recent survey. Check out the study findings. »

video

Generative AI-Powered Conversations and the Conversation Automation Index

In this episode, guest David Greenberg, CMO of Conversica, delves into how AI can be integrated into everyday work processes. If you're a fan of fascinating statistics and you're eager to learn how to enhance your marketing, check it out. Tune in! »

research

What B2B Software Buyers Look for in Online Reviews

B2B software buyers say they check online reviews of products/solutions to find out about a number of different things, including quality, ease of use, cost effectiveness, and security, according to recent research. Check out the study findings. »

Miss the Live B2B Storytelling Workshop?

MarketingProfs Master Class for PRO members

If you missed last week's storytelling workshop, we've got the next best thing. B2B Storytelling for Humans: Stories That Inspire Buyers to Action is a Master Class hosted by Ekaterina Walter. Discover the brand storytelling secrets that connect your audience with your mission. Available on demand now for PRO members.

Check out B2B Storytelling for Humans

Afoot in the Neighborhood

MarketingProfs community goings-on

Heads up, B2B marketers! There will be no MarketingProfs newsletters published over the holiday week, December 25-29. We will resume publication on January 2. Have a great holiday, and see you in 2024!

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

Generative AI-Powered Conversations and the Conversation Automation Index | Marketing Smarts Live Show »

Looking Past Pitchcraft: How to Find the Best B2B Marketing Agency for You »

LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential »

What B2B Software Buyers Look for in Online Reviews »

The Impact of Remote Workers' Cybersecurity Mistakes [Infographic] »

Why B2B Marketers and Executives Need Personal Branding | Marketing Smarts Live Show »

News You Can Use

Updates from around the industry

Marketing 360 Announces New Zapier Integration; Streamlines Lead Management for Businesses MarTech Series

7GC & Co. Holdings and Banzai Complete Business Combination GlobeNewswire

Incenter Marketing Launches New Sales Engagement Practice, Empowering Sales Teams With Digital Solutions and Event Management Services to Drive More Meaningful Connections With Clients PR Newswire

Qualtrics Insights Help Dow Unlock $300M in Value Through Digital and CX Transformation PR Newswire

GNW Consulting Offers Inaugural Deep Dive Into Marketing Operations' Impact on Revenue PR Newswire

REM Web Solutions Announces Acquisition of Digital Marketing Agency TrafficSoda CMSWire

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