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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, February 22, 2020 |
| Five Reasons Companies Ditch Big-Name CRMs (And Go With Startups' Instead) | ||||
| The CRM market seems saturated. But that's all about quantity. Quality is another story: Only 1 in 5 CRMs receive 4-5 star ratings. Those low satisfaction rates suggest startups' CRMs could be useful alternatives. Especially since they have an edge (several, in fact) over large CRMs. | ||||
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| Qualitative Research: Even More Important in the Age of Big Data | ||||
| Every year, companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand our customers. | ||||
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| How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast] | ||||
| Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media. Read more and listen in on this insightful conversation. | ||||
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| A Conference Designed for B2B Marketers, by B2B Marketers | ||||
| MarketingProfs event | ||||
| With 70+ tactical sessions, inspirational keynotes, and creative networking, MarketingProfs B2B Forum 2020 will give you everything you need to succeed in 2020 and beyond. Register by March 3 to save $600. | ||||
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| How the Fastest-Growing US Companies Are Using Social Media [Study] | ||||
| The fastest-growing companies in the United States are using social media to achieve a wide range of goals, including to brand build and to generate sales, according to recent research. Check out findings from the study. | ||||
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| How to Win a Price War (And Prevent Future Ones) | ||||
| Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to win—then prevent—price wars. | ||||
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| The Ultimate Contact Form Checklist and Guide for 2020 [Infographic] | ||||
| When building or updating a contact page, or including a contact form in any of your digital marketing projects, go through this checklist. You'll make your customer's life easier—and increase the chance that they'll actually give you the information you need. | ||||
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| Identity Marketing: How Can Companies Relate to Customers' Changing Identities? | ||||
| Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of themselves change, as they inevitably do these days, how can we marketers respond? | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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