Great user interaction (UI) is built on frictionless UX, and online forms that marketers use tend to stand in the way of that, hurting signups and conversions.
Prefill functionalities and conditional logic go a long way toward eliminating friction for users, most of whom simply do not have the time or patience or inclination to fill out your forms.
Pulling data from third-party applications—think login via Facebook or Google, for example—is therefore a convenient solution for both you and your users.
But not everybody wants to sign in with Facebook or other third-party service provider and so share more data than you need.
So, when building or updating a contact page, or including a contact form for your digital marketing campaigns, go through the following infographic guide and checklist. You'll make your customer's life easier—and increase the chance they'll actually give you the information you're looking for.
Take the first step (it's free).
You may also like:
- Three Best-Practices to Align Web Development With SEO
- Median and Average Landing Page Conversion Rates for 16 Industries
- The Challenges That Product Experience Management (PXM) Can Solve
- Three Problems Still Plaguing Online Shopping, and How to Fix Them
- 404 Errors: What Happens When Your Web Page Is Broken [Infographic]