The fastest-growing companies in the United States are using social media to achieve a wide range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research, University of Massachusetts, Dartmouth.

The report was based on analysis of the social media accounts of the top 500 companies on the 2019 Inc. 5000 list (a ranking of the fastest-growing privately held companies in the US). The researchers also interviewed executives at 109 companies on the list.

Some 94% of the executives interviewed say social media is effective in building brand awareness for their firm, and 84% say social media is effective in generating sales/leads (up from 80% in the previous year's edition of the report).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji