Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, February 7, 2026
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In This Issue
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ARTICLE
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How AI-Driven Creative Is Redefining B2B Advertising Performance
AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue.
Read more ➔
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RESEARCH
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How B2B Prospecting Has Changed
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.
Check out the study findings ➔
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ARTICLE
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From Cost Center to Growth Engine: A Modern Blueprint for Annual Marketing Planning
Annual planning doesn’t have to be a budget exercise. Learn how marketing can influence strategy, align with finance, and use data to shape smarter investment decisions.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, February 6, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments from the past three weeks or so. Stay in the know.
Stay in the know ➔
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INFOGRAPHIC
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LinkedIn Thought Leader Ads: A Guide to Getting Started
This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks.
See the infographic ➔
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ARTICLE
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The Role of Websites in the Age of AI
AI-driven search, AI browsers, and LLMs are reshaping how people and machines use the web. Discover why websites still matter and how brands can adapt.
Read more ➔
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RESEARCH
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Will Gen AI Replace Some Marketing Agency Work?
Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research.
Check out the study findings ➔
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INFOGRAPHIC
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AI in Marketing and Sales: 10 Key Stats to Know
Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools?
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Increase Sales... by Thinking Like Sales!
How can Marketing increase sales? By thinking like the sales team! Pam Didner reveals how she gathers intelligence and writes Sales-supporting content in Sales Enablement: Aligning Marketing and Sales. All four sessions of this Working Webinar Series are available to PRO members now.
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FEB
11
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session 3 of the AI Assistants and You PRO series
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FEB
12
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45 minutes | sponsored by Storyblok
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FEB
13
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3 free live sessions | sponsored by Convertr
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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