LinkedIn Thought Leader Ads enable you to gain visibility and spark engagement by promoting content from executives and subject matter experts.

So, how can you make the most of this powerful media format?

An infographic (below) from LinkedIn covers the basics.

It looks at the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks.

Check out the infographic:

 

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LinkedIn Thought Leader Ads: A Guide to Getting Started [Infographic]

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji