MarketingProfs This Week

Saturday, April 15, 2023

📋 Table of Contents

1. Want to Beat the Average CMO Tenure? Remake Your Role.

2. Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy

3. CMO Survey: How ChatGPT Could Help Senior Marketers

4. Data Privacy Dates to Watch for in 2023—And How to Prepare

5. A Look at the B2B Buyer in 2023

6. Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

7. A Year's Worth of Unique Content MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Want to Beat the Average CMO Tenure? Remake Your Role.
article
Want to Beat the Average CMO Tenure? Remake Your Role.
The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there. »
Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy
podcast
Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy
Melanie Deziel and host George B. Thomas discuss Melanie's latest book, Prove It: Exactly How Modern Marketers Earn Trust, and how to apply that wisdom in the context of a B2B content marketing strategy. Read more and listen in. »
CMO Survey: How ChatGPT Could Help Senior Marketers
research
CMO Survey: How ChatGPT Could Help Senior Marketers
Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research. Check out the study findings. »
Data Privacy Dates to Watch for in 2023—And How to Prepare
article
Data Privacy Dates to Watch for in 2023—And How to Prepare
Data privacy changes don't stop at the use (or nonuse) of third-party cookies. For a list of upcoming state requirements and tips on how to handle your company's privacy policy, check out this article. »
A Look at the B2B Buyer in 2023
infographic
A Look at the B2B Buyer in 2023
B2B buyers in 2023 tend to be younger and more reliant on supplier websites compared with buyers in the past, and they also tend to take longer to decide on purchases, according to this infographic from Insider Intelligence. Check out the infographic. »
Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It
article
Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It
Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns. »
A Year's Worth of Unique Content
MarketingProfs Master Class
True or false: a year's worth of emails, whitepapers, blogs, and social posts—all unique to your brand and relevant to your audience—would be a dream come true. True, obviously—but it's not a dream. It just requires a good survey! Mantis Research founder Michele Linn makes surveys easy in the Using Research for Content and Thought Leadership Master Class. Available now!
Fill your content calendar
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Want to Beat the Average CMO Tenure? Remake Your Role. »
A Look at the B2B Buyer in 2023 [Infographic] »
CMO Survey: How ChatGPT Could Help Senior Marketers »
How Digital Creators Should Navigate the Metaverse: Patrik Wilkens on Marketing Smarts [Podcast] »
How to Make an Infographic in Five Steps [Infographic] »
SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3) »
News You Can Use
Updates from around the industry
Khoros Integrates Trustpilot Into Khoros Care, Boosting Brand's Customer Engagement Abilities Business Wire
Xperiti Launches Vepp, a SaaS Solution Providing Technological Infrastructure for Fully Compliant, Multilayered, Real-Time Quality Verification for B2B Market Research PR Newswire
AlphaSense Raises $100M to Fuel Innovation in AI and Market Intelligence PR Newswire
Jasper Announces API to Enable Software Platforms to Offer Reliable AI to Their Customers AiThority
Video-Editing SaaS Platform VideoVerse Acquires Reely.ai Entrepreneur
BrandChamp Acquires Competitor CrewFire to Build Best-In-Class Ambassador Marketing Platform PR Newswire
Upcoming Events
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Five Ways to Use Social Media to Build Brand Reputation as an Expert
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Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023
60-minute webinar | sponsored by ON24
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How to Drive More Impactful Go-to-Market Strategies With Brand & Customer Insights
45-minute webinar | sponsored by Momentive
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