Today's dose of marketing know-how.
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MarketingProfs This Week

Saturday, April 20, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

2. Manager Survey: Will AI Replace Employees and Lower Salaries?

3. Mastering the Customer Review Process: How to Ask for Reviews

4. Email Fonts: The Good, Bad, and Ugly

5. How AI Search Will Change Your Content Strategy

6. AI Update, April 19, 2024: AI News and Views From the Past Week

7. Four Questions to Help You Balance Content Volume and Relevance

8. How B2B Marketers Can Create Human-Like Interactions in a Digital World

9. Impressive List Growth MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You
article
What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper. »
Manager Survey: Will AI Replace Employees and Lower Salaries?
research
Manager Survey: Will AI Replace Employees and Lower Salaries?
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions. Check out the study findings. »
Mastering the Customer Review Process: How to Ask for Reviews
article
Mastering the Customer Review Process: How to Ask for Reviews
Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how. »
Email Fonts: The Good, Bad, and Ugly
infographic
Email Fonts: The Good, Bad, and Ugly
Which fonts should you consider and which should you avoid for your email campaigns? This infographic looks at the good (clear and Web-friendly), bad (for decoration only), and ugly (avoid at all cost). Check out the infographic. »
How AI Search Will Change Your Content Strategy
article
How AI Search Will Change Your Content Strategy
Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more. »
AI Update, April 19, 2024: AI News and Views From the Past Week
opinion
AI Update, April 19, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know. »
Four Questions to Help You Balance Content Volume and Relevance
article
Four Questions to Help You Balance Content Volume and Relevance
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions. »
How B2B Marketers Can Create Human-Like Interactions in a Digital World
video
How B2B Marketers Can Create Human-Like Interactions in a Digital World
This episode delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into digital marketing efforts. Tune in! »
Impressive List Growth
MarketingProfs Working Webinar for PRO Members
Sure, email marketing is hot... when you have a list to email. But if your list isn't as robust as you'd like, check out Kenda Macdonald's Demand Gen Working Webinar. In five sessions, you'll create a lead magnet, grow your list, build welcome and nurture campaigns, and more. Included with PRO.
Start growing your list today!
Afoot in the Neighborhood
MarketingProfs community goings-on
Yet another brand-new AI weekly series has just been announced! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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Mastering the Customer Review Process: How to Ask for Reviews »
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