MarketingProfs Today
Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
 
Saturday, April 25, 2020
 
Four Google Alerts Alternatives That You Will Actually Want to Use
Marketing and CX During a National Emergency: Getting Real About Customer-Centricity
How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs
30 Creative Alternatives to 'Unprecedented' in These Unprecedented Times [Infographic]
Bringing Your B2B Brand Into the Digital Age: Kelly Hungerford of Sunstar Global [Podcast]
Marketing Writing Bootcamp + PRO Subscription = 1 Unheard-of Opportunity [Virtual Event]
Five Simple Programmatic Strategies to Drive More Leads
Five Ways to Supercharge Your Email Marketing [Infographic]
COVID-19's Impact on Marketing Budgets at Enterprise Companies [Study]
Marketers' Muddy Waters
 
Four Google Alerts Alternatives That You Will Actually Want to Use
You need to know what's being said online about you, your brand, your competition, your industry, and other topics you're interested in. At first, Google Alerts might seem the most obvious choice, but it's notoriously unreliable. You have options, though, including these 4 alternatives.
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Marketing and CX During a National Emergency: Getting Real About Customer-Centricity
Our CX efforts are not entirely selfless: We provide a positive customer experience because it drives repeat purchases and long-term loyalty. But what happens when there is a once-in-a-century pandemic? CX can't be about maximizing lifetime value. Yes, it's time to get real about customer-centricity.
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How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs
It's never been easier to monitor what's being said in traditional and social media about companies, brands, individuals. But it's also never been more complicated: There are dozens of platforms, and they make all kinds of claims. Here's what you need to know to evaluate media monitoring services and platforms.
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30 Creative Alternatives to 'Unprecedented' in These Unprecedented Times [Infographic]
You've probably received emails recently from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these "unprecedented" times. Here are 30 creative alternatives to "unprecedented" you might use in your communications.
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Bringing Your B2B Brand Into the Digital Age: Kelly Hungerford of Sunstar Global [Podcast]
Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company's European marketing organization into the digital era. Read more and listen in on this insightful conversation.
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Marketing Writing Bootcamp + PRO Subscription = 1 Unheard-of Opportunity
MarketingProfs virtual event
If you're looking for a way to level-up your marketing and writing, we have just the thing. Register for Marketing Writing Bootcamp (13 sessions), add a PRO subscription at checkout for just $95 (that's $300 off the regular price), then save an additional $100 with code HappyCamper.
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Five Simple Programmatic Strategies to Drive More Leads
B2B marketers who rely on in-person interactions to connect with clients and drive lead generation now need alternatives. One strategy to continue promoting your brand is digital advertising—including programmatic. And it doesn't have to be complicated.
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Five Ways to Supercharge Your Email Marketing [Infographic]
With new social and messaging platforms emerging every day, it's natural to wonder whether email is still relevant. But, even though we have a myriad ways to communicate with customers today, email is still unmatched. And these five tips will help you increase your returns from email even more.
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How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies [Study]
Marketers at enterprise companies say they plan to shift budget away from in-person conferences and spend more on virtual events because of the COVID-19 pandemic, according to recent research. Check out the study findings.
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Marketers' Muddy Waters
It's been nearly 40 days and 40 nights since the US got serious about acknowledging and responding to COVID-19. Like everyone else, marketers have been overwhelmed. The floodwaters surrounding us may be muddy now... but, as the currents calm, the sediment will settle. Then what?
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