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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, April 04, 2020 |
| Content Marketing Operations: Five Essentials for Consistent Success | ||||
| "Content operations" refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes. Marketing needs well-oiled content operations, including these five essential elements. | ||||
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| How COVID-19 Is Impacting Social Media Ad Rates and Engagement [Study] | ||||
| The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement with campaigns, according to recent research. Check out the study findings. | ||||
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| Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic] | ||||
| The Myers-Briggs test can have various business applications, such as determining career path or pairing team members who would work well together. Check out some traits of the 16 personality types along with which personality types team up well with each other. | ||||
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| Ann Handley Kicks Off Marketing Writing Bootcamp on April 28 | ||||
| MarketingProfs event | ||||
| If you're looking to improve your marketing writing, you won't want to miss Ann's live (virtual) keynote: "Inside Secrets From Writing Legends: The 5 Fastest Ways to Level-Up Your Marketing Writing." Learn more. | ||||
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| Five Google Ads Tips to Help You Become a Better PPC Marketer | ||||
| Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, it still has its share of nuances and complexities. These 5 tips will help you become a better PPC advertiser. | ||||
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| Your Customer Offboarding Process Should Be Just as Good as Your Onboarding Process | ||||
| No matter how much value you provide, some customers will drift away. But with some effort, you can create an offboarding process that leaves a positive impression and keeps the door open for future business. Here's what you need to know. | ||||
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| What Is Marketing Orchestration? [Infographic] | ||||
| Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on delivering standalone campaigns but on optimizing a set of related cross-channel interactions that together make up an individualized customer experience. In the process, you realize more pipeline and revenue. | ||||
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| Less Creativity, More Efficiency: How Operating Remotely Affects Marketers' Work [Study] | ||||
| Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, according to recent research. Check out the study findings. | ||||
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