Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, May 16, 2026
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In This Issue
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ARTICLE
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The Unicorn Trap: How Marketing Leaders Should Redesign Roles for the AI Era
AI is changing marketing roles faster than hiring can adapt. Learn why unicorn job descriptions fail and how to design teams for strategy, insight, and revenue impact.
Read more ➔
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RESEARCH
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How Well Does AI-Written Content Rank in Search?
How does AI-written content rank in search compared with human-written content? To find out, researchers analyzed the search rankings of 42,000 blog posts and also surveyed 224 SEO professionals.
Check out the findings ➔
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ARTICLE
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5 Signs You May Be Paying the Hidden Cost of an Outdated Brand
Is your brand aligned with your business growth? Discover five clear signs your brand is creating friction and when a strategic rebrand can unlock better performance.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, May 15, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, May 08.
Stay in the know ➔
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INFOGRAPHIC
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A Checklist for Building an Effective B2B LinkedIn Strategy
This infographic explores how to turn your LinkedIn profile, content, and outreach into growth drivers for your business in 2026.
Check out the infographic ➔
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SPONSORED ARTICLE
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Not Just Seen, But Felt: How Experiential Marketing Creates Lasting Impact
Experiential marketing turns events into powerful drivers of trust, engagement, and pipeline growth. Learn how to design, measure, and extend experiences that deliver real business impact.
Read more ➔
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RESEARCH
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How Marketers Are Measuring and Optimizing Ad Creative Performance
Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research.
Check out the findings ➔
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ARTICLE
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Your Website Performance Guide: How to Hit 90+ PageSpeed Without a Rebuild
Enterprise sites slow down over time, but a full rebuild isn't required. Learn how B2B teams can improve speed, Core Web Vitals, and conversions with a focused optimization playbook.
Read more ➔
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INFOGRAPHIC
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Marketing Power Partners: How Top Firms Pair AI and People
The highest performing marketing organizations tend to follow a "Power Partners" model that combines the scale, speed, and intelligence of AI with the judgment, creativity, and emotional intelligence of people, according to recent research.
Check out the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
AI Training for Modern Marketers
Need to catch up on your AI learning? Get six full events to boost your AI skills with our MarketingProfs AI Training event bundle. Series topics span assistants, data, writing, prompting, demand gen, and more! All free to stream right now for PRO members.
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MAY
21
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60 minutes | sponsored by Allego
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MAY
27
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Tamsen Webster leads this free closing keynote session from our Foundations for Marketing Success PRO series.
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MAY
28
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60 minutes | sponsored by ON24
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JUN
12
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3 free live sessions | sponsored by Wrike
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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