Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, May 2, 2026
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In This Issue
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ARTICLE
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Three Attention-Grabbing Story Structures (That Aren't the Hero's Journey)
Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more.
Read more ➔
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RESEARCH
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How Enterprises Are Optimizing for AI-Powered Search
Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research.
Check out the study findings ➔
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ARTICLE
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Reframing Agency Procurement (Part 1): The Agency View
Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, May 1, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, April 24. Stay in the know.
Stay in the know ➔
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INFOGRAPHIC
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35 Brands That Saw Web Traffic Jump After Logo Redesigns
Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers examined organic web traffic data from 2012 through 2026.
See the infographic ➔
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ARTICLE
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Reframing Agency Procurement (Part 2): Procurement's View and A Joint Framework
AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities.
Read more ➔
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RESEARCH
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How Marketers Are Integrating Direct Mail and Digital Experiences
What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States.
Check out the study findings ➔
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INFOGRAPHIC
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Why US Workers Don't Take All Their Vacation Days
This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do take PTO.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
What's Hiding Behind That CTA?
Is it unclear what happens when someone clicks your link? That's a trust issue. Discover how to build trust with Atlassian marketer Ashley Faus in Trust and Building Trust, the opening keynote from Foundations for Marketing Success. Included with PRO membership!
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MAY
6
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Session 3 of our Foundations for Marketing Success PRO series
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MAY
7
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45 minutes | sponsored by Notified
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MAY
15
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3 free live sessions | sponsored by Canto
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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