Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research from Branch.
The report was based on data from a survey conducted in January 2026 among 300 enterprise marketing, growth, and digital leaders based in the United States.
Some 62% of respondents say their company has been improving crawlability for AI-powered search tools, 60% have been tracking AI-driven traffic, 58% have been creating LLM-friendly content formats, and 56% have been refreshing existing content for AI.
Most (54%) enterprise leaders say AI-powered search platforms slightly improved their marketing performance in 2025.
Enterprise leaders say their biggest challenge in measuring AI-driven discovery and conversions is an inability to track the full user journey (26% cite as a challenge).
Respondents say their biggest concerns about AI-powered search and discovery in 2026 are accuracy/transparency and data privacy/security.
About the research: The report was based on data from a survey conducted in January 2026 among 300 enterprise marketing, growth, and digital leaders based in the United States.
