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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, September 26, 2020 |
| Marketing in the Age of Bad News Blues: Three Ways to Combat Crisis Fatigue | ||||
| Marketing can be difficult at a time when so many of us feel assaulted by discouraging information. Use these techniques to fine-tune your strategy for customers who have crisis fatigue. | ||||
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| Higher Ground: A Guide to Navigating Success & Significance in Your Career | ||||
| MarketingProfs PRO event | ||||
| Are you searching for more meaning in your career? Don't miss this B2B Forum session with Keith Jennings. He'll help guide you to deeper clarity on the "why" of your career. You will leave with practical ways to achieve significance in your everyday work life. Learn more. | ||||
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| B2B Virtual Events: 12 Ways to Ensure Impact and Drive Topline Growth | ||||
| B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships. But B2B marketers must now replicate the impact of in-person events online. These 12 tactics will ensure you succeed. | ||||
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| Optimizing Your B2B Content Strategy: Key Insights of Netline's Content Consumption Report | ||||
| David Fortino, SVP of audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers. Read more and listen in on this insightful conversation. | ||||
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| Beyond Content Marketing: 10 Steps to Real ROI With Content Operations | ||||
| Some people think content operations isn't necessary—that everything will work fine without it. But it won't. Without content operations, there is content chaos. And you'll suffer huge opportunity costs. Here are 10 steps to avoid that chaos and those costs. | ||||
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| Forget B2B and B2C: It's a B2P World Now | ||||
| B2B? B2C? B2B2C? The pandemic has changed the business landscape into one that is universally B2P: business-to-people. Find out what that means and how you can derive its many benefits. Read more. | ||||
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| US B2B Digital Advertising Forecast for 2020-2021 [Study] | ||||
| The COVID-19 pandemic has driven many B2B firms in the United States to boost spend on digital advertising in 2020, according to recent research. Check out the forecast. | ||||
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| How 'EAT' Helps Businesses Succeed on Google Search [Infographic] | ||||
| It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers. Check out the infographic. | ||||
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| The Art of Being Found: SEO for (Non-Techie) Marketers | ||||
| PRO Master Class | ||||
| Gain the confidence to guide the SEO efforts in your organization with this Master Class, designed in bite-sized chunks so you can learn at your pace. Free for our PRO members. Learn more. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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