Please accept all cookies to ensure proper website functionality. Set my cookie preferences

It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers.

Luckily, Google provided some insight in 2019 when it explained that its internal evaluators look for three key elements on pages when judging quality: expertise, authoritativeness, and trustworthiness (EAT).

Understanding what EAT is and why Google prioritizes it can help marketers boost SEO effectiveness and succeed more consistently with their search efforts.

An infographic (below) from Spiralytics explores the fundamentals of EAT and how to create content that has these three important qualities.

Check out the infographic

 

Sign up for free to read the full article. Continue reading "How 'EAT' Helps Businesses Succeed on Google Search [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji