Vol. 4 , No. 6     February 10, 2004


In this Newsletter:

  1. Introducing the MarketingProfs Premium Subscription Program: Inexpensive yet Extensive
  2. Teen Marketing? Fo’ Shizzle Dizzle
  3. 10 Steps to Measuring Web Site Success
  4. SWOT Team: Teeing Up a New Product Launch
  5. Branding on a Budget: An Interview With Brad VanAuken
  6. There’s No Quick Fix in Job Hunting
  7. The Four Seasons of Publicity


What Every Marketer Needs to Know About Their Web Site

Marketer's are swimming in a sea of data. With your web site alone you see numerous stats on visits, clicks, conversion rates, etc. Do you know which metrics really matter? Watch WebTrends webcast & learn how to effectively analyze your web site

Get our MarketingProfs RSS Feed here

See below for Advertising, Subscription and Contact information.

Roy Young
Introducing the MarketingProfs Premium Subscription Program: Inexpensive yet Extensive

Why is MarketingProfs introducing a new premium subscription offer? In other words, what’s in it for you?

Well, as Director of the new premium subscription offering, Roy Young is here to tell you about the program and why it may be right for you.

Get the full story.


Claria can show your ad to just the people who are interested in your product or service, and the results are stunning.
Find out what Claria can do for you.

Mitch McCasland
Teen Marketing? Fo’ Shizzle Dizzle

Teens are the consumers of today and of the future. When a brand connects with a teen, it could tap into a lifetime of loyalty.

Here's the skinny: on average, US teenagers have more than $90 per week in disposable income. Teens have more than $190 billion annually in primary purchasing power and influence.

Still think teens have no purchasing power? Get the full story.

Jim Sterne
10 Steps to Measuring Web Site Success

Is your Web site working? How would you know? Clients constantly ask Jim what they should be measuring, and his answer is always, “It depends.”

So for all of you who have wondered the same thing, here is the handy-dandy Sterne How-To Guide for measuring the success of your Web site.

Get the full story.


A Note to Readers

Big News

Greetings, discerning readers!

Big news this week: MarketingProfs is introducing a premium subscription offering that includes boatloads of great stuff: online seminars, points to apply in the Know-How Exchange, exclusive content, and more.

Roy Young unveils it today, after weeks on the drawing board, and explains what’s in it for you. If you seek more in-depth marketing know-how, beyond our weekly newsletter articles and archives, our premium subscription may well be for you.

Of course, if you are satisfied by the steady diet of good stuff that’s in our weekly newsletter and on our Web site, do not fear: we aren’t monkeying with either in the least. While the premium content will appear in the newsletter’s top spot, the newsletter will nevertheless continue to offer the same brand of comprehensive and expert articles you’ve come to expect. Free of charge, as always.

Why are we doing this? Read Roy’s article this week—he spells it all out. And let Roy (or me) know what you think.

As always, your feedback is both encouraged and appreciated.

Until next week,

Ann Handley


Last Issue's Top 5

  1. Can Harley’s Secret Weapon Revitalize Your Marketing?
  2. Why Brand When Positioning Will Do?
  3. SWOT Team: So Which 50% of Advertising Works?
  4. How to Make Print Ads Work
  5. Seven Launch Tactics for 2004
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  5. How To Market To Sales And Marketing Execs?


Yvonne Bailey and Hank Stroll
SWOT Team: Teeing Up a New Product Launch

This issue’s dilemma asks: How do you determine the best channel of distribution, when the options are many and your budget limited? Join the conversation!

Also this week: After undertaking a three-year CRM project, one company has little to show for its efforts. How can it assess its CRM shortcomings and use this information to support future efforts?

Get the full story.

Kimberly L. McCall
Branding on a Budget: An Interview With Brad VanAuken

Branding is a beautiful thing—any business, regardless of size, can connect with consumers to cement a relationship.

In his book, Brad VanAuken delves into the many ways small businesses can use branding to decrease price sensitivity and increase market share and customer loyalty.

Get the full story.


Get $2,150 Set-Up Fee Waived if You Join ARS Affiliate Network Now!

Take advantage of this no-risk offer to join Advertising Revenue Service (ARS), the Internet's most effective affiliate marketing program. This Special promotion is valid up to Feb. 15, and gets you plugged in to the affiliate network that CAN sell your products and make you money. Call sales now at 1-877-277-8500 and ask for Mike or Regina.
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Michael A. Goodman
There’s No Quick Fix in Job Hunting

These days, everyone wants instant answers, immediate gratification, and results yesterday.

But the quickest path does not pay off in either the strategic marketing project or the job search.

Get the full story.

Bill Stoller
The Four Seasons of Publicity

For publicity insiders, there’s a rhythm to generating coverage, based on the natural ebb and flow of the seasons. Such an approach can help you score publicity throughout the year and will help keep your eye on the ball from January through December.

Get the full story.


Publisher:Allen Weiss

Content: Ann Handley


Ad/Sponsor Information:
go here or contact jim@Mar ketingProfs.com

Premium Subscriptions:
Roy Young

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