Greetings, discerning readers!
This week, our own Debbie MacInnis and C. W. Park offer up the fourth and final installment in their series with this issue’s premium offering, “Making the Most of Your Brand: Leveraging Brand Equity Through Branding Strategies.”
The dynamic duo walks you through the ins and outs of various branding strategies, like brand extensions, co-branding and licensing. It’s a great primer for those of you looking to expand your brand into new markets or dig deeper into existing ones.
Also on tap is Pat LaPointe’s excellent piece on forecasting: “Five Ways to Achieve Better Forecasts.” I fully admit it: forecasting has always been one of my weakest skills. But I learned a few things from LaPointe, who is editor in chief of MarketingNPV Journal, published by our friends at MarketingNPV. His piece gives some actionable advice on how to produce more reliable and accurate numbers.
Finally, check out an upcoming webinar by my good friend Jim Sterne. Jim’s “Web Analytics to Guide Marketing Effectiveness” will help you sift through that wealth of data collected from Web sites, and help you separate what’s truly useful from what’s merely interesting.
Tune in next Tuesday, March 30. But first, register by following this link.
Thanks for stopping by this week. As always, your feedback is both welcome and appreciated.
Until next time,