Topic: Other

What Are Business Barometers?

Posted by Anonymous on 125 Points
I have often heard this term - Business Barometers?

Can anyone tell me what are they?

How can a Marketer / Marketing Director make use of them in Strategy implementation.

To continue reading this question and the solution, sign up ... it's free!


  • Posted by ReadCopy on Accepted
    I produce a quarterly barometer for my business which shows whats happening in Social, Legal, Political and Economic terms.
    The business uses it to aid planning, and from a marketing perspective, should also be used as a basis for your SWOT analysis.

Post a Comment