Vol. 4 , No. 21     May 25, 2004


In this Newsletter:

  1. Getting Google to Love Your Web Site: 50 Questions and Answers (Part 1)
  2. Market Like a Rock Star
  3. Battle of the Brands
  4. The Art of the Complex Sale
  5. SWOT Team Searches for an Innovation Road Map
  6. The Three Core Principles of Great Web Design
  7. Think Globally, Act Locally


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Stephan Spencer
Getting Google to Love Your Web Site: 50 Questions and Answers (Part 1)

How do you know if your site is search engine friendly? What is the best way to find out the number of people searching for specific keywords?

Stephan shares his answers to 50 key questions about Google. Together, they offer a bounty of information on the ins and outs of Google search.

Get the full story.


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Ben McConnell and Jackie Huba
Market Like a Rock Star

An artist’s emotional and riveting live performance has tremendous influence on word of mouth and future CD sales. Watching a performance in person with other fans can be a powerful communal experience.

And it so happens that grassroots tours of business “rock stars” are a hot ticket of late. Here are some of the business acts on the road this year.

Get the full story.

Nick Wreden
Battle of the Brands

An epic battle of the brands is brewing in Asia.

Ostensibly, it is about whether upstart, low-cost airlines can take on well-established giants. But, ultimately, the battle is about whether the best means for building long-term brands is price or whether it is service.

Get the full story.


A Note to Readers

From Google to Rock Stars

Greetings, discerning readers!

I’m particularly excited about this week’s issue of MarketingProfs because it’s…well, excellent!

First up, Stephen Spencer pens an informative and highly readable Q&A about Google. From “how do you know if your site is search-friendly?” to specifics on code and links and meta tags, Stephan serves up everything you need to know to make your site the apple of Google’s eye. (Well, nearly everything – part two is next week.)

Incidentally, Stephen’s Premium piece is based on last month’s MarketingProfs seminar about optimizing your site for Google search, conducted with partner Brian Klais. Since Stephan lives in New Zealand, he rallied in the middle of the night – his time – to lead our mid-day seminar. Despite the hour, he was sharp as a tack – the Google seminar became our most popular seminar yet!

Elsewhere on MarketingProfs, our friends Ben McConnell and Jackie Huba return with “Market Like a Rock Star.” Grassroots tours of business “rock stars” are hot this year. What do business acts on the road – from HP to Red Hat – know that you don’t know?

So don’t waste a moment. Belly up to the feast and enjoy! I guarantee you’ll leave full to the brim.

Until next week,

Ann Handley


Last Issue's Top 5

  1. Educate Your CEO About Marketing (Part 3): Inside a Valuable New Book
  2. Writing Web Copy That Works
  3. Focus as a Marketing Strategy
  4. Striking at the Achilles Heel of Integrated Marketing
  5. SWOT Team: Are Academic Credentials Still Vital to Success?
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Jeff Thull
The Art of the Complex Sale

As a manager, you have probably seen your sales and marketing representatives in the following scenario: They’re trying to convince a potential customer that your company’s great products or services will solve the customer’s most pressing problems. To prove the point, they explain precisely how their solution will work.

Did they make the sale? Or offering free consulting? Here's how to avoid the latter.

Get the full story.

Yvonne Bailey and Hank Stroll
SWOT Team Searches for an Innovation Road Map

This week, weigh in with your own answers to: How can we bring our innovation to market? Is there a road map? Join the conversation!

Also this week, read your answers to last week's dilemma: Do we need a special marketing approach for our female clientele?

Get the full story.


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Gerry McGovern
The Three Core Principles of Great Web Design

The essence of a Web site is self-service.

There are three core things that self-service needs to get right: convenience, speed, and price. Convenience means task achievement with minimum effort. Speed means that you get in and out of a Web site as quickly as possible. Price means… people are cheap on the Web.

Get the full story.

Garland Coulson
Think Globally, Act Locally

The Internet has proven itself a great tool for small- and home-business owners to reach global markets.

But what about people in industries that rely on local clients?

Get the full story.


Publisher:Allen Weiss

Content: Ann Handley


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