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Vol. 6 , No. 39     September 25, 2007


In this Newsletter:

  1. How to Use Effective Keyword Choices as the Foundation for a Powerhouse Web Site
  2. Wiki Your Way to More Search Engine Real Estate
  3. Marketing to Small Businesses: What You Need to Know
  4. Beyond the 4Ps: The 5Ts of Marketing Operations
  5. Five Outstanding Client Referral Tactics (and Action Steps)
  6. New Interest in, and New Tools for Measuring, Customer Satisfaction
  7. 18 Web Marketing Concepts That Make a Difference


Vtrenz Webinar Featuring an Independent Forrester Research Analyst:
How to Close the Sales/Marketing Loop

Listen to learn powerful strategies to close the loop with sales, build an agile measurement process, and use technologies to support demand management.

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Premium Content

David Salinas
How to Use Effective Keyword Choices as the Foundation for a Powerhouse Web Site

For any online business, the goal of search engine marketing is to achieve high rankings in the major search engines for keyword phrases specific to the products or services offered.

Furthermore, it is just as crucial to ensure that the keywords chosen are the ones most likely to convert to sale or action. Traffic is great—sales are even better! Here's where to start.

Get the full story.

Please note: This article is available to paid subscribers only. Get more information or sign up here.

B2B Event October 2007

MarketingProfs B2B Forum 2007
What's New, What Works, What Sticks

Join us for two days of intensive learning, networking, and learn the secrets of B2B prospect acquisition and management from the industry’s leading experts.
Check out the complete conference program.

Just five days away!

October 1 & 2, 2007
Renaissance Chicago Hotel

Register Today

Ben Elowitz
Wiki Your Way to More Search Engine Real Estate

It's well known that a page-one search placement on Google, Yahoo, or MSN is imperative for driving organic traffic to your Web site. But if you're already in the enviable top spot position, is there something more you can do to gain even more traffic?

There is, and aggressive web players are implementing the strategy effectively. Here's how.

Get the full story.

Niti Agrawal
Marketing to Small Businesses: What You Need to Know

You might be an expert when it comes to marketing to large businesses. But selling your products and services to smaller companies requires an entirely different strategy.

Get the full story.

This Week's Case Study
How an Online Trader Uses Social Networking to Increase Revenue, Earn Loyalty From Clients

A Note to Readers

Last Call!

Like a bar at closing time, we’re rounding up your final orders for our Chicago event, which happens next week, October 1 and 2. If you are still sitting on the fence about attending, here’re 3 things you can do to decide. Of course, I hope you decide to swing by, meet the MarketingProfs folks, and learn a thing or two (or three).

1. Listen to this virtual seminar for free. Our own Roy Young talks with a few key presenters to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas. Listen to the seminar here.

2. Call Roy. Our President is happy to answer any questions you might have about the upcoming event. Call Roy if you have a question, concern, or just to chew the fat about the conference content. Reach Roy at 866.557.9625.

3. Think about feeding your body as well as your mind. You’ve seen the conference site so you know that the content is top-shelf. But you might not have also noticed that we’re pulling out all the stops to make the entire conference experience pleasant and top-notch. The Renaissance Hotel in Chicago is a five-star establishment, its chef is award-winning, and we’ve included all meals – full breakfasts, lunches, dinner (and drinks!) during the event.

A number of MarketingProfs staffers will be on hand during the event, as well, including Roy, Allen Weiss, Val Frazee, Sharon Hudson, Aaron Lorentz, Shelley Ryan, Susanne Sicilian, Corey Tarne, Jim Kelly, and me. Hope to see you there!

Ann Handley
Chief Content Officer


Last Issue's Top 5

  1. How to Use Effective Keyword Choices as the Foundation for a Powerhouse Web Site
  2. A Web Site Without Video Is Like...
  3. MP Classic: Three Steps to Great Copy
  4. A Glimpse Into the Future of Advertising: Japan's Dentsu
  5. Web Site Creation and the Eye of the Spider
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What can YOU learn in 90 minutes?

Friday, October 12th
How to Advertise on a Modest Budget
The title says it all for this sixth seminar in our Small Business Series.

Thursday, November 8th
What You Need to Know About Hiring — or Becoming — a Marketing Consultant
Get valuable insights from veteran marketing consultant Michael Goodman.

Want ALL our seminars?
Become a Premium Plus member to have access to EVERYTHING.


Adrian Carol Ott
Beyond the 4Ps: The 5Ts of Marketing Operations

What constitutes marketing operations?

Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and 3Cs (Customers, Competitors, Corporation), to fully round out the marketing mix.

Get the full story.

Daryl Logullo
Five Outstanding Client Referral Tactics (and Action Steps)

Here are five powerful referral strategies—and precise action steps—that, when used either individually or collectively, can cause a flood of new introductions.

Get the full story.

Premium Plus Membership

50 Weekly Online Marketing Seminars --
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Tony Lopresti
New Interest in, and New Tools for Measuring, Customer Satisfaction

There's new interest in solving an age-old corporate problem of how to measure customer satisfaction. Lukcily, there are new tools for doing so, too.

Get the full story.

Jerry Bader
18 Web Marketing Concepts That Make a Difference

These 18 concepts will give you an edge on your competition—or an edge, period.

So if the same old left-brain thinking that everybody else is using just doesn't get you where you want to be, try these creative concepts on for size.

Get the full story.


Publisher:Allen Weiss

Content: Ann Handley

Strategy and Development:
Roy Young

Customer Service

Ad/Sponsor Information:
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