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| By David Ingram |
| The human brain is programmed to take in a large amount of information when it's presented in a combination of images, movement, and sound. Suddenly, then, the potential of Web video for marketing becomes clear...
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| This online tool provides you with a step-by-step blueprint for quickly creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results.
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| Key Email Engagement Tactics: Benchmarks and Trends |
| By Lenna Garibian |
| With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile, according to a new report that provides benchmarks for key email engagement and acquisition tactics.
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| By Matthew Grant |
| Using Facebook is like renting land: You don't own the property, and the owner can change the rules (or, worse, kick you out) at any time. So, why should marketers even rent the land?
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