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In This Issue
+ How-To: Use Web Video to Win Business and Wow Customers
+ PRO Online Tool: Plan Email Campaigns in a Snap
+ Survey Says: Key Email Engagement Tactics: Benchmarks and Trends
+ Quick Take: Facebook Graph Search, Pinterest, Dropify & More
+ My View: Are You a Digital Sharecropper?
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How-To How to Use Web Video to Win Business and Wow Customers
By David Ingram
The human brain is programmed to take in a large amount of information when it's presented in a combination of images, movement, and sound. Suddenly, then, the potential of Web video for marketing becomes clear... Read More
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PRO Online Tool: Plan Email Campaigns in a Snap
This online tool provides you with a step-by-step blueprint for quickly creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Advertisement  Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.
Survey Says
Key Email Engagement Tactics: Benchmarks and Trends
By Lenna Garibian
With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile, according to a new report that provides benchmarks for key email engagement and acquisition tactics. Read More
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Quick Take
Facebook Graph Search, Pinterest, Dropify... #SocialSkim This Week
By Angela Natividad
Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's tool, Dropify. Read More
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My View Are You a Digital Sharecropper?
By Matthew Grant
Using Facebook is like renting land: You don't own the property, and the owner can change the rules (or, worse, kick you out) at any time. So, why should marketers even rent the land? Read More
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Jan 17
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PRO Seminar—How to Effectively Engage Your Customers on Facebook
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