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MarketingProfs
Jan 20, 2016 Vol. 15, No. 13
In this issue
1. How-To: Four Email Optimizations That Will Increase Your Click-Through Rates
2. Podcast: Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts
3.  PRO  NEW! How-To Guide: The Marketer's Guide to Social Media Content
4. Survey Says: The Top Email Marketing Challenges of 2016
5. My View: The Secret to Account-Based Marketing Success
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Advertisement  You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO membership gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $167 with code WORKSMART today!
 
How-To
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Four Email Optimizations That Will Increase Your Click-Through Rates
By Stephan Hovnanian
Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks. Read More
Podcast
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Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex narrative into a six-second story. Read More
FOR  PRO  Members
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New! How-To Guide: The Marketer's Guide to Social Media Content
In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More
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Survey Says
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The Top Email Marketing Challenges of 2016
By Ayaz Nanji
Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner. Read More
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My View
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The Secret to Account-Based Marketing Success
By Doug Bewsher
Lead-to-account matching enables marketers to have all the information they need to successfully target and engage potential customers. Read More

event calendar

Jan 19
FREE Seminar—What's Your Live Streaming Video Plan?
Jan 21
PRO Seminar—Inspire Change Through Stories and Symbols with Nancy Duarte
Jan 26
FREE Seminar—Crafting Truly Valuable Experiences With Email
Jan 28
PRO Seminar—Elements of the Landing Page with Brian Massey
Feb 12
Virtual Conference—Content Marketing | 3 online sessions FREE!
Mar 10
MarketingProfs University—Marketing Project Management Essentials

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