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Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner.

The report was based on data from a survey conducted in November 2015 of 506 email marketers from the Campaigner customer base.

Some 44.3% of respondents say earning new subscribers will be one of their top two email marketing challenges this year; 41.5% say creating compelling content will be a major challenge; and 26.3% cite increasing open rates.

Marketers say their biggest email marketing challenges of 2015 were increasing open rates (51.4% cite it as one of their top two challenges), creating compelling content (43.7%), and earning new subscribers (41.5%).

About the research: The report was based on data from a survey conducted in November 2015 of 506 email marketers from the Campaigner customer base.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji