MarketingProfs: Customer Engagement vs. Participation | SEO and AI-Assisted Voice Search | GDPR and US Consumers

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Thursday, January 24, 2019

Alexa! Show me how Marketing can better use voice-assisted search!

Alexa! Give me the latest about customer trust in the age of GDPR!

Alexa! How long will this blasted Boston winter last?!

In this latest issue of MarketingProfs Today, we're standing in for Alexa to tell you what you need to know about how AI-assisted voice search is changing SEO. We're also exploring if there's a difference between customer engagement and customer participation (spoiler: There is. A big one.), and what that means in the age of GDPR.

As for the Boston weather... or the weather wherever you happen to be reading this... well, you're on your own there. Good luck dealing with Mother Nature. She's been fickle lately, hasn't she...?

And speaking of winter, there's more to cozy up to in this issue... including a course on boosting your demand-gen programs and campaigns.

Thanks as always for reading. We appreciate you.

Love,

Ann Handley
Chief Content Officer

	How Customer Participation Builds Trust in the Age of GDPR
	Alexa, Revolutionize My SEO: How to Capitalize on AI-Assisted Voice Search
	Communicating Your Demand Generation Programs & Campaigns: A Course
	Do US Consumers Want GDPR-Like Data Protection Rights? [Study]
	How to Use Augmented Reality to Attract Customers [Animated Infographic]

How Customer Participation Builds Trust in the Age of GDPR

"Customer participation" is sometimes used interchangeably with "customer engagement," but the former is so much more than the latter. In today's competitive business landscape, customer participation trumps customer engagement. Here's why the time to invest in customer participation is now.

Alexa, Revolutionize My SEO Strategy: How to Capitalize on AI-Assisted Voice Search

The rise of smart speakers, smartphones, AI, and voice search is changing the SEO landscape before our eyes. Meanwhile, many marketers and businesses are just now catching up to text-based, traditional SEO. This is your opening—your opportunity to gain an edge over the competition.

How to Show Up Where Consumers Are Searching

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Consumers are using a host of AI-driven discovery services (think Google, Amazon Alexa, Facebook, Yelp...) to search for businesses, products, and services. Whichever one consumers use to find and engage with your business, you can take control of the facts about your brand.

Communicating Your Demand Generation Programs and Campaigns: A Course

Communication is the heart of marketing. Make sure the hard work you've put in is memorable and useful to your audience. This course helps you see to it that your demand generation programs and campaigns get out the door—successfully—and ensure positive responses to your messaging. Start learning!

Do US Consumers Want GDPR-Like Data Protection Rights? [Study]

The short answer: Yes, most consumers in the United States would welcome personal data protection rights similar to those established last year by the European Union's General Data Protection Regulation (GDPR). Check out details of this recent study.

How to Use Augmented Reality to Attract Customers [Animated Infographic]

Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Customers can literally see themselves using your products! Check out the basics of AR and how to use it in your marketing strategy.

Profs Picks

Today’s AI-driven discovery services—including maps, apps, search engines, voice assistants, directories, and social networks—have created a dramatic shift in how consumers find information online about your brand. Turns out, you can ensure that they discover accurate, complete, and compelling information about you at every turn: You. In Control. Everywhere. With Yext.

Sometimes it's hard to know what type of content your buyer needs at the top of funnel versus the middle of the funnel (not to mention the bottom of the funnel!), and when—and what—to offer at each stage. A whitepaper? A demo? A hug? Don't fret! The MarketingProfs Creating Content for Effective Demand Generation course gives you the tools you need to create truly relevant content. In about an hour, you'll learn all about how to create content for your demand gen program.

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