Most consumers in the United States would welcome personal data protection rights similar to those established last year by the European Union's General Data Protection Regulation (GDPR), according to recent research from SAS.

The report was based on data from a survey of 525 adults in the United States.

Some 73% of respondents say their concern over the privacy of their personal data has increased over the past few years, and 67% agree that the US government should do more to protect data privacy.

The majority of US consumers surveyed would like the data protection rights granted by the GDPR.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji