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In This Issue
+ How-To: Five Ways SMBs Can Track the ROI of Social Media Ads
+ PRO Tool: Social Media Planning
+ Survey Says: Optimism Abounds for 2013; Finances Top of Mind
+ Quick Take: #SocialSkim: Social Media Update
+ My View: Four Types of Visual Content That Cut Through the Noise
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How-To Five Ways SMBs Can Track the ROI of Social Media Ads
By Irv Shapiro
Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments. Read More
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PRO Online Toolkit: Social Media Planning
Via eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
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Survey Says
Optimism Abounds for 2013; Finances Top of Mind
By Lenna Garibian
Fully 8 in 10 people worldwide say they are optimistic that the new year will be a better year than the previous one, up 8 percentage points from the 72% who said so a year earlier, according to a 23-country poll conducted by Ipsos for Reuters. Read More
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Quick Take
#SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012
By Angela Natividad
Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters out there, we even managed to toss in a little future interfacing with smart light. (Don't worry, that'll make more sense as you skim.) Read More
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My View Four Types of Visual Content That Cut Through the Noise
By Ekaterina Walter
In an increasingly noisy digital world, marketers can stand out by producing visual content that engages communities. Here's a quick look at the different types of visual content. Read More
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