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In This Issue
+ How-To: Einstein Told Me the Secret to Effective Online Marketing
+ Podcast: Employees as Brand Advocates: IBM's Ethan McCarty
+ PRO How-To Guide: No-Nonsense Media Mix Guide for Your Marketing Plan
+ Survey Says: Most Valuable Global Brands: Apple, Google, and Coca-Cola
+ Quick Take: The Top 5 Rules of Gamification for Training
+ My View: Keep Online Shoppers Happy: Q&A With Zappos Labs' Director
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How-To Einstein Told Me the Secret to Effective Online Marketing
By Barry Feldman
I got to interview Albert Einstein. And he told me the secret to online content! It was insane. Here's how it all went down. Read More
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Podcast Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts
By Kerry O'Shea Gorgone
IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization. Read More
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PRO How-To Guide: No-Nonsense Media Mix Guide for Your Marketing Plan
This 36-page guide will help you explore your marketing options and choose the media mix that will work best for reaching your target audience while working within the boundaries of your budget. Read More
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Survey Says
Most Valuable Global Brands: Apple, Google, and Coca-Cola
By Ayaz Nanji
For the first time in the history of Interbrandís 100 Best Global Brands report, there is a new No. 1 brand: Apple. Read More
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Quick Take The Top 5 Rules of Gamification for Training
By Whitney Cook
Chief learning officers, HR directors, and operations and innovations teams are learning that integrating gaming into learning and development strategy drives performance, highlights achievement, and boosts engagement. Read More
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My View Keeping Online Shoppers Happy: A Q&A With the Director of Zappos Labs
By Megan Van Vlack
What can online businesses learn from offline stores? The director of Zappos Labs explains his fascination with department stores and driving website visitors. Read More
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Oct 3
PRO Seminar—How to Avoid the Pitfalls of a Bad RFP
Oct 9-11
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Oct 10
PRO Seminar—Seven Ways to Revive Your Marketing Strategy
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FREE Seminar— Marketing Automation: Target, Acquire, and Convert the RIGHT Prospects
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On-Demand: B2B Forum 2013—Online
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FREE Seminar—Cart Abandonment: What Consumers Want from Us
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