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MarketingProfs
Oct 5, 2016 Vol. 15, No. 194
In this issue
1. How-To: How to Boost Your Brand's Eco-Friendly Image
2. Podcast: Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts
3.  PRO  NEW How-To Guide: Engage Customers and Generate Leads With Interactive Content
4. My View: What to Consider Before Using Web Fonts for Your Print Marketing
5. Survey Says: The Most Effective PPC Channels
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How-To
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How to Boost Your Brand's Eco-Friendly Image
By Jeriann Watkins
Becoming known as an eco-friendly brand isn't easy. Especially when so many brands present themselves as environmentally minded, and make so much noise on social and traditional media, even if their actually practices don't follow suit. Read More
Podcast
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Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
A business storytelling strategist and author shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv. Read More
FOR  PRO  Members
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NEW How-To Guide: Engage Customers and Generate Leads With Interactive Content
This 27-page guide will answer your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers. Read More
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Survey Says
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The Most Effective PPC Channels
By Ayaz Nanji
Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing. Read More
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My View
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What to Consider Before Using Web Fonts for Your Print Marketing
By Nicholas Brown
Marketers may assume that all fonts that look great online translate cleanly to print marketing materials, but differences exist between digital-optimized fonts and print fonts. Choosing the wrong font can throw off your messaging and make you look unprofessional. Read More

event calendar

Oct 6
MarketingProfs University—Content Marketing Crash Course
Oct 6
PRO Seminar—How to Plan and Build a Can't-Fail Content Marketing Strategy
Oct 11
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Oct 13
PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14
Virtual Conference—Mobile Marketing | 3 online sessions FREE!
Oct 18-21
B2B Marketing Forum—Build marketing skills (and smarts) to last

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