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In This Issue
+ How-To: The 'Smart' Revolution: A Free Presentation for Marketers
+ Survey Says: How Gmail Tabs Have Changed Email Metrics, User Behavior
+ PRO Take 10: Key Tips to Consider When Creating a Digital Strategy
+ Infographic: Facebook Timeline Contests vs. Facebook Apps
+ My View: Constraints Are a Writer's Best Friends
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Advertisement  Tired of looking at the same old social media metrics from Facebook and Twitter? Ready to wow your customers, prospects and bosses with a brand new way of visualizing, exploring and measuring social media ROI? Check out this guide to learn 3 Ways to Measure Social Media Like a Genius.
How-To From Smartphones to Smart Everything: The 'Smart' Revolution (Part 2: a Presentation)
By Christina "CK" Kerley
Tailored to marketers, this presentation covers what the Smart Revolution is and why you need to begin focusing on these emerging technologies. It also lays out a 5-point framework of best-practices, with examples. Read More
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PRO Take 10: Key Tips to Consider When Creating a Digital Strategy
In just 10 minutes, we'll review why having a digital strategy is different from just implementing digital tactics. Plus, we'll discuss five objectives that will help you identify your KPIs as well as allow you to think strategically and work more effectively to become a leader in your industry. Read More
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Advertisement  Marketing data is everywhere. But most of us struggle to make sense of it. Tableau Software lets anyone visualize data and then share it on the web, no programming needed. It's wicked-fast, easy analytics. Get your free trial today.
Survey Says
How Gmail's Tab Feature Has Changed Email Metrics and User Behavior
By Ayaz Nanji
Contrary to expectations, Gmail users are searching for marketing messages in the Promotions tab and reading them at almost the same rates as they did before the Tabs feature was introduced. Read More
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Quick Take
Facebook Timeline Contests vs. Facebook Apps: Which One Should You Choose? [Infographic]
By Verónica Maria Jarski
If you're having a hard time deciding when to use a Facebook Timeline contest and when to use a Facebook app, this infographic highlighting their differences can help you decide. Read More
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My View Constraints Are a Writer's Best Friends
By Richard Pelletier
Writers need to understand the beauty, the magic, and the creative power of constraints. Read More
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Dec 10
 FREE Seminar—Marketing Automation Goes Agile
Dec 12
 PRO Seminar—Eight Secrets to More Successful Collaboration Between Sales and Marketing
Dec 13
 Virtual Conference—Social Media Marketing: Work smarter not harder Sign up for free!
Jan 9
 PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
 
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