Take 10: Key Tips to Consider When Creating a Digital Strategy
- Allen Weiss
- Fri, Dec 6, 2013
- 10 minutes
Digital is a very important part of your overall marketing strategy. Just implementing popular techniques and tactics alone won't help you reach your goals or provide you with KPIs to ensure your success in the future.
In just 10 minutes, we'll discuss why a comprehensive digital strategy is different than just implementing digital tactics. Plus, we'll review five objectives that will help you identify your KPIs, allow you to think strategically, and work more effectively to become a leader in your industry.
Allen Weiss is founder and CEO of MarketingProfs. He's also professor of marketing at the University of Southern California (USC). Prior to joining the faculty at USC, he was on the faculty at Stanford University and was a consulting member at AT&T Bell Laboratories. He has been published in the Journal of Marketing Research, Journal of Marketing, Management Science, Organization Science, Journal of Financial Economics, Journal of Law, Economic and Organization, and the Journal of Industrial Economics.
Who Should Attend?
If you're a marketer or business owner looking to develop a more comprehensive digital strategy or better align your digital strategy with your overall marketing plan, then this Take 10 is for you.
What Will You Learn?
- What makes up a successful digital strategy
- How to integrate digital strategy into your marketing mix
- How to keep yourself thinking strategically about digital marketing
About our Take 10 Program
In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.