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MarketingProfs
Feb 18, 2016 Vol. 15, No. 33
In this issue
1. How-To: 10 Tools, Tactics & Tips to Create Facebook Video Ads That Drive Business
2. Quick Take: Three UX Principles That Help Your Website Do Its Job Right
3.  PRO  How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
4. Survey Says: B2B Buyers' Favorite Content Types and Channels
5. My View: Avoid Making These 10 Digital Marketing Blunders
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How-To
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Top 10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Business
By Julia Jornsay-Silverberg
Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign. Read More
FOR  PRO  Members
Today's PRO Item
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How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More
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Survey Says
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B2B Buyers' Favorite Content Types and Channels
By Ayaz Nanji
The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn. Read More
Quick Take
Three UX Principles That Help Your Website Do Its Job Right
By Robert Berris
The primary goal of user-experience (UX) design is to ensure your business remains aligned with the needs of your users. That's why UX should be a dedicated part of your website development process. Read More
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My View
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Avoid Making These 10 Digital Marketing Blunders
By Stephen Moyers
You'll better connect with customers and garner more business when you stop making these 10 online marketing mistakes. Read More

event calendar

Feb 23
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Feb 25
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Mar 3
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Mar 10
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Mar 11
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