MarketingProfs: Marketing Metrics That Matter | Tech vs. Creativity | Local Search Factors | Content Campaign Analysis

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with your AI-powered marketing partner:

Thursday, February 07, 2019

	The Marketing Metrics That Matter to the Bottom Line
	Caught Between Technology and Creativity: Can Marketers Strike a Balance?
	Analyzing the Results of Your Content Marketing Campaign [Training]
	The Local Search Factors That Matter Most [Study]
	Your Guide to Credit Card Processing Fees and Rates [Infographic]

The Marketing Metrics That Matter to the Bottom Line

Marketers must stand out: not as the people who make things like websites and collateral look pretty, but as the people who drive tangible value for their organization. These metrics can help prove that marketers are indispensable for growing any business.

Caught Between Technology and Creativity: Can Marketers Strike a Balance?

As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental, even existential question for marketers: Is there a role for creativity in a modern marketing program?

Redefining Digital Marketing in 2019: Marketing Trends Report

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From AI to agile, exciting new industry developments will change how we market and enrich customer experience. The industry is moving rapidly—stay current by taking advantage of these trends. Read the report.

Analyzing the Results of Your Content Marketing Campaign: A Course

Creating and launching a content marketing campaign is only half the job. The real measure of your work is how well your campaign performs. This course will show you how to interpret data, make adjustments, and present your results like the content marketing analytics whiz you're destined to become! Get started.

The Local Search Factors That Matter Most [Study]

Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz. But other factors are important, too.

Your Guide to Credit Card Processing Fees and Rates [Infographic]

Any small business owner knows how complicated the world of credit card fees can be. This handy guide offers explanations and a glossary to help you sort out the process of credit card processing. If you're swiping cards and paying fees, Check it out.

Profs Picks

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Digital transformation has already redefined what it means to be a modern marketer. How do you keep up, get ahead, and stay ahead? By understanding and taking advantage of the latest digital and marketing trends—from AI to agile to hyper-personalization and more. To build your modern marketing career, you need expert insight. For nine trends that are changing how marketers work, get the 2019 Marketing Trends Report by IBM's Watson Marketing.

Sometimes it's hard to know what type of content your buyer needs at the top of funnel versus the middle of the funnel (not to mention the bottom of the funnel!), and when—and what—to offer at each stage. A whitepaper? A demo? A hug? Don't fret! The MarketingProfs Creating Content for Effective Demand Generation course gives you the tools you need to create truly relevant content. In about an hour, you'll learn all about how to create content for your demand gen program.

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